Gong cha Green Project

A better world with less plastic

As a social responsible business, Gong cha plans to launch a merchandise collection is to help reduce the plastic consumption of its daily operation and to cope with a series of city code released aiming reducing plastic consumption in food and beverage businesses.

I designed several merchandise in this project and created a campaign around the concept of “actions you can do to make our environment better” to promote these merchandise. These illustrations pictured scenes starred by Gong cha's brand mascot Milk Foam Buddy.